Thank you for the opportunity to present to you who we are, and what Jireh Hospitality have to offer.

Jireh Hospitality is a hotel management and consultancy company with Christian-based values and a Marketplace Ministry calling - integrating successful business practices with God's ministry.

We have been blessed with the opportunity to develop and set up the Auckland City Hotel as a template for the Marketplace Ministry model. It has been a work-in-progress learning through trial and error, but looking back, the so-called 'tough times' have proven to be the most productive in terms of valuable lessons learnt.

We are passionate about sharing the values and systems Jireh Hospitality have developed over the years managing the Auckland City Hotel and the experiences and expertise of our people. We believe success is measured in more than just monetary terms, so in addition to equipping our clients and partners to run profitably and to achieve satisfaction and joy in the process is, as MasterCard puts it, 'Priceless.'

We look forward to the opportunity to build truly outstanding and prosperous accommodation businesses with you.


Ross Chin

Group Managing Director

To enable our customers and partners to excel and become major influencers in the field of hospitality, extending and multiplying the Marketplace Ministry influence.

To ensure the accommodation businesses and partners that have been entrusted to Jireh Hospitality are run in an efficient, effective and economical manner.

JOY - in serving our customers and God
INTEGRITY - uphold values and walk the talk
RESPECT - treating people equally and with respect
EMPOWERMENT - empowering businesses to succeed
HOLISTIC - integrated approach to management

  • Holistic approach to hotel management integrating the physical and spiritual elements
  • Successful template model created at The Auckland City Hotel extending to business partners
  • Extensive Asia and Australasia experience and networks
  • People and Performance centric culture
  • Development background and experience

Ross Chin
Group Managing Director

Victor Fung
Director of Sales & Marketing

Tony & Selina Tay

Kevin Brodien

Kathleen Yeoh

Arden Khoo

Ross has embraced the role of a shepherd, steward, and servant leader as part of the management culture of Jireh Hospitality and the Auckland City Hotel. He is passionate about sharing his journey in finding the joy and satisfaction that comes from discovering and fulfilling one's calling in work and life.

He graduated in 1991 from the University of Auckland with a Master of Engineering Degree. Ross has over 25 years of experience in various technical, marketing and senior management roles in New Zealand and Hong Kong, with Asia Pacific responsibilities and exposure.

From 2003-2008 Ross was involved in property development projects in New Zealand, including the Auckland City Hotel and took on the leadership role in Jireh Hospitality and Auckland City Hotel from 2007. Although Ross missed his calling as an NBA player, he has been a keen basketball player for over 30 years.

After graduating from New Zealand's Lincoln University in 1997 with a Bachelor of Marketing & Strategic Management, Victor moved to Singapore and extended his international hospitality exposure with Pan Pacific Singapore and M Hotel Singapore (Millennium & Copthorne International).

Upon returning to New Zealand in 2005, Victor joined Ascott Group as Business Development Manager and promoted sales for properties in Melbourne, Sydney, Hobart and Auckland.

As one of the pre-opening team for Auckland City Hotel - Hobson Street, Victor was responsible for a broad range of management roles including Digital Marketing, Strategic Partnership, Advertising, Business Planning, Revenue Management, Forecasting, Website Management, Financial Auditing, Market Research and Consultation projects.

With years of hospitality experience in Asia and the Pacific region, Victor has excellent overall understanding of the hospitality distribution network and a record of consistently meeting or exceeding customer service and sales targets.

Victor has an excellent grasp of one-on-one customer relationship management concepts and techniques and the ability to work effectively in a dynamic, multi-tasking environment.

Tony has considerable experience in many areas of business. Compiling one of the largest business groups in New Zealand, Tony was involved in a diverse range of sectors including property development and construction, tourism and hospitality, entertainment, media and newspaper, education, healthcare and more.

He has a strong vision of fulfilling God's purpose in this generation through Marketplace Ministry. He founded Jireh Marketplace Ministry International and serves as a full-time minister. Over the last 16 years he has proven to be a sought-after speaker at international and national events presenting to intellectuals, industrialists, students and businessmen.

Tony is happily married to Selina and they have three daughters (Jessica, Alicia, and Esther) who love and serve the Lord in their home church.

Young and full of energy, Kevin began his career in hospitality in 2011 with the Auckland City Hotel. Although he graduated with an IT major he quickly realised his calling is in Sales and Hospitality.

Kevin is currently in charge of sales, specialising in the Corporate and MICE sectors. Originally from Tahiti, Kevin is focusing on expanding the Mission and Vision of Jireh Hospitality around the Pacific.

Goal driven, generous and adventurous, Kevin dreams of running a large hospitality complex where he will be able to share his passion for people.

Kathleen qualified as a Certified Public Accountant and is a member of the CPA, Australia. She started her accountancy career with Price Waterhouse, an international accounting firm. She was involved in auditing, taxation, business advisory, accounting and company secretarial services.

Kathleen has 30 years of extensive accounting and finance experience in various industries. In particular, 20 years of work expertise in accommodation, food and beverage services in the hotel and healthcare industries.

She has experience in hotel opening, hotel management takeover and hotel ownership change. Dynamic, cheerful and a firm believer that finance management is at the heart of every organisation, Kathleen knows this crucial area drives growth forward.

Prior to joining Jireh Hospitality, Arden ran a successful media consultancy and production company in Malaysia for 15 years. He is well versed in diverse media platforms ranging from design and print to multimedia and a firm believer that branding plays a crucial role in any hospitality or commercial venture.

Arden serves as Marketing and Media Consultant for Jireh Hospitality and Auckland City Hotel. He is passionate about defining, refining values and identities and communicating effectively to achieve corporate goals.

Full Hotel Management:
Directly manage hotels on behalf of owners:

  • Appoint and instill qualified GM with Jireh Hospitality values

  • Create joyful and satisfying work culture

  • Financial performance reporting and analysis

  • Handle all aspects of operations and management of the property

  • Manage human resource requirements, eg. recruiting and training

  • Implement standardised policies and procedures

  • Expense monitoring

  • Optimisation of resources

JHL can implement or assist with initial set up of all systems and procedures for new businesses as well as optimisation of hotel operations for existing businesses.

  • Provide support in strategic business planning

  • Financial performance review, analysis, and optimisation

  • Business operational review and optimisation

  • Sales and marketing review and support for sales strategic planning

  • Provide support for Human Resources and work culture environments

  • Facilitate policy and procedure implementation

  • Feasibility studies

  • Oversee day-to-day operations with the Management team

  • Ensure the business operates in an efficient, effective, and economical manner

We believe that any investors or owners contemplating capital investment in a specific site should develop a clear master plan which justifies the investment, lays the foundation for future investment and sets out how this is to be achieved. It should be a working document to be used and modified as functions, objectives and other parameters change.

Our approach is to achieve FOUR main objectives:

  • Align the site with a clear strategy based on the feasibility study and justification for capital investment that clearly highlights the benefits to the business
  • Thoroughly assess the gaps with the current site and its readiness to achieve the objectives set out by its Management team
  • Set out a phased capital investment over an agreed time period with cashflow and clearly presented risk analysis
  • Provide a hotel/resort brief to the architect and work towards a conclusion of the master plan

There are THREE phases to reach these objectives:

  • Strategic intent and gap analysis
  • Feasibility design and option development
  • Assessment of options and presentation of final report

The Global Strategic Alliance brings together like-minded hotels with values aligned with those of Jireh Hospitality.


  • Training for key management personnel in Jireh Hospitality values

  • Explore and implement the pooling of resources for sales and marketing events

  • Facilitate the sharing of knowledge, experiences, networks and partnerships

  • Inclusion in the Book in Peace booking portal

Jireh Hospitality provides centralised accounting services for hotel clients resulting in lower administrative payroll costs to the hotel and more accurate, informative and timely financial information. The central accounting office closely monitors daily accounting reports, supervises payroll processing, prepares monthly bank reconciliations, files sales and user tax returns, pays most invoices, and manages hotel cash.

JHL can assist in the setting and subsequent monitoring of meaningful cost control measures. Payroll is analysed daily, energy costs controlled, preventive maintenance programs are established, and an extensive Policy and Procedures Manual is utilised by property management.

To ensure both a high degree of operating efficiency and administrative accuracy an audit is conducted no less than twice a year. In addition to a thorough inspection of the physical property, the audit consists of a complete examination of the hotel's cash handling and reporting methods, the accuracy of daily reports, and analysis of payables and receivables, a check of all employment records, and a detailed review of all front office and administrative procedures.

Both monthly and quarterly reports are prepared for ownership. These reports include an analysis of present, past and projected performance. The monthly financial statements include balance sheets, cash flow statements and income statements.

A quarterly report is prepared to show and explain deviations in the income statement from the budget, personnel changes, market conditions, sales updates and capital improvement expenditures.

Jireh Hospitality places special emphasis on a strong and effective sales and marketing department. Sales works strongly on two levels, nationally and internationally.

Following careful research, strategic marketing plans are put in place for each property in the portfolio and reviewed quarterly. Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure that the monies are being spent wisely.

We focus on strengthening our portfolio brands, building scale in key markets, creating a long-lasting relationship with our guests and delivering revenue to hotels through the lowest cost and direct channels.

Our sales strategy is to be effective and innovative on the following fundamental components.


Hotel website and booking engine are up-to-date and optimised. Engage the travellers social networking platform, capture mobile consumers with optimised content, diversify online distribution channels and innovative marketing campaigns.


Synchronise sales planning with online presence to avoid conflict of interest and cannibalisation. Develop and cultivate genuine business partnership with win/win negotiation.

Major national and international conventions and trade shows such as TRENZ, ATE, WTM, Christian conferences etc will be scheduled for participants.


Sales and Marketing teams build brand preference and drive revenue. Our sales and marketing strategies are rooted in a comprehensive understanding of our customer segments, the current dynamics of the marketplace and the most effective use of new technology and media platforms.

We measure our performance through a set of carefully selected KPIs that monitor success in achieving our strategy and the progress of our group to deliver high-quality growth. The KPIs are organised around the framework of our strategy.


  • Operated a 23-unit motel at Waiwera - SOLD

  • Re-developed and operated the 18-unit motel, Avondale Motor Inn - SOLD

  • Operated Choice Motel, Takapuna

  • Operated The Landing Apartments in Parnell

  • Operated a resort property at Whitford - SOLD

  • Operated Statement Apartments in Anzac Avenue

  • Operated Oceanic Hostel increasing the average occupancy rate from below 50% to over 90% - SOLD

  • Operating 20+ serviced apartments at Sapphire Apartments on Wakefield Street

  • Operating Auckland City Hotel (Beach Road) with over 60 rooms (average occupancy over 85%)

  • Operating Stage 1 of Auckland City Hotel (Hobson St) with 13 units

  • Chosen operator for Auckland City Hotel (Hobson St) with a total of 150 rooms on completion in December 2007

  • Development and management of a 45-unit luxury wellness and spa resort in Cambridge

  • Successfully operating or operated various restaurants - Enjoy Inn (Chinese), Rasa Sayang (Malaysian) and Toong Thong Thai (Thai)

Established Since 2007
  • 135 spacious & cosy rooms
  • Covered Car Parks
  • In-house cafe & restaurant
  • Corporate Meeting Room
  • On-site Guest self-laundry
  • Internet Kiosk
  • Broadband Internet(Wifi)
  • Limousine Services
For more information,
Please call: +64 9 9250777 or




Enquiry Form

Your Name: *
Email Address: *
Enquiry details: *
Send   Close all prompts

  157 Hobson Street, Auckland 1071 New Zealand

  +64 09-9250777